Twitter has over 100 million active users. That’s a lot of people and they all want more followers. So how do you stand out from the crowd? Do you need to go wild, wacky and winsome? No, but I think the following will stand you in good stead. It works on me!
• Be Interesting
You need to provide great, useful content. Whether you create your own or aggregate others’ (properly credited, of course), providing me with content I want to consume is a sure-fire way of earning a follow.
• Be Funny
If you’re not interesting you can always be funny. People like to laugh and they like (and follow) the people who bring the chuckles.
• Have a good bio
Speaking for myself, no bio equals no follow. If you can’t be bothered with a bio, it’s not unfair to assume that you can’t be bothered with Twiiter in general. A good bio draws people in and gets them looking at your tweets.
• Be Social
It is, after all, a social network. Reach out to people and engage them in conversation. I can’t speak for anyone else, but I’m on Twitter to meet new people and I think others are too. So engage with their tweets and they’ll probably engage back.
• Be Reasonable
If you haven’t tweeted in weeks, tweeple could be forgiven for thinking you’d abandoned the account. Of course if you tweet too much that’s just as off-putting. I unfollowed Stephen Fry (I know, blasphemy!) because he was drowning out everyone else in my feed and I got sick of seeing him. Don’t be that guy.
Now, if I can just practice what I preach I’ll be set! What do you think? Anything else a Twitter user should be doing to gain followers? Or did you stop reading as soon as I admitted to I following Stephen Fry?