You may have noticed that some search results have a picture of the author next to the link. Ever wondered what that was? Me too. Turns out that it’s called Google Verified Authorship, it takes five minutes to set up and it can increase the number of visits by up to 400% (apparently).
So what are you waiting for? Here’s five easy steps to get your pretty face next to your links and get the people clicking on it.
1. Set up a Google+ profile.
Whether or not a presence on Google+ is worthwhile at this stage is a topic for a whole other post, but a Google+ profile is essential to this process. (For bonus points, find and add my Google+ profile!)
2. Add your website to the Contributor To section
This points your Google+ profile towards your website. This section is right at the bottom of your profile when you click “edit”.
3. Make sure your +1s are public.
The process won’t work without this step. I don’t know why.
4. Insert the following into your header.php file
This code will point your site to your Google+ profile and complete the online handshake, as it were. Find the “head” section of your header.php file and insert the following code:
link rel=”author” href=”https://plus.google.com/112830526540548509787/posts”/
The link is the link to your Google+ profile, so be sure to substitute it with your own link. Be sure to place a < at the beginning of the line and an > at the end too!
5. Use Google’s Rich Snippets Testing Tool to see if it worked
It won’t work straight away – Google will have to re-crawl your site – but this tool can tell you immediately if everything has been set up correctly.
Now make yourself a margarita, you’re all done! Was that nice and easy or what? Leave me a comment and let me know.