Is Apple Looking to Get Into Self-Publishing?

It’s being reported that Apple are hosting an education-focused event on January 19th, and a fascinating quote has emerged over the last few days: “GarageBand for ebooks”.

What does that mean?

We know GarageBand enables mere mortals like you and I to make a professional sounding song, allowing us to record live instruments as well as adding loops and editing tools. But for ebooks? Whilst ebooks can be difficult to format, it seems unlikely Apple would be happy offering a formatting tool. It’s not whizzy and exciting enough for Apple. And, let’s face it, formatting a document is neither whizzy nor exciting.

It’s far more likely that this will be an app for creating interactive ebooks. Interactive ebooks can range from children’s picture books with narration, sound and touch elements to adult books that incorporate sound and video. The iPad is a perfect platform for such books and could help Apple challenge Amazon for dominance of the self-publishing market.

What does this mean for writers and readers? Well, up until now, writers who wanted an interactive ebook would have to find and hire a developer to do all the work for them. But if they can buy an application from Apple that makes it easy to do it themselves, they can create that ebook for a fraction of the cost. So more creators can create the ebook of their dreams. And for readers? Just as with more traditional ebooks, readers will have the opportunity to enjoy a greater variety of books and often at a lower cost than those with expensive developers behind them.

Of course, this is all conjecture at this stage. But Apple have a golden opportunity to challenge Amazon’s dominance of the self-publishing market. Here’s hoping they take it.

Talking rot or making sense? I'd like to hear your two cents!