Tag Archives: book covers

Why Book Covers Matter

I’ve recently posted a couple of blogs about what goes into making a good book cover. It’s an obvious area of interest for any writer (especially if they’ll have to design it themselves) and it’s easier to talk about covers than about writing. “Today I wrote ten words and deleted nine of them” isn’t that interesting. Well, it is to me. But I’m special. My mummy says so.

Anyway over the weekend my brother asked me why I was “obsessed” with book covers. We can debate the semantics, but it raises an interesting question: why do book covers matter?

A writer could have written the greatest masterpiece history will ever see. But a reader won’t be able to see that. All they see is the cover. A bookstore browser will spend on average eight seconds looking at the front cover[source]. That might seem too short to worry about, but in eight seconds a book cover can:

• tell the reader that this is their kind of book;
• intrigue and encourage them into reading the back;
• impress the reader with its quality and suggest the content is just as good.

I know what you’re thinking: anyone can say that covers matter. But where’s the empirical proof?

Thankfully those chaps over at The Book Smugglers have conducted a survey of 616 readers. I recommend reading the whole thing, but I’ll summarise the best points:

• 48% said covers play a major role in their decision to purchase a book (though 41% said they played a minor role);
• 72% said “it depends” when asked if a good book cover could compel them to buy a book;
• an astonishing 40% said a book cover could be or has been the sole factor in a book purchase.

You’ll notice that none of these figures have blown your socks off. That’s because the cover’s job is not to sell the book. It’s to get the reader to pick it up. Those 72% who said “it depends” were probably thinking “it depends on the blurb and a sample of the writing itself”. The cover gets the reader’s attention. The content sells it.

And in a world that is seeing more and more books published, getting noticed is more important than ever. So I think my “obsession” is rather well-founded.

What are your favourite book covers? And have you ever bought a book based purely on the cover?

What Makes A Good Book Cover? Part Two

I’ve previously posed the question as to what makes a good book cover. Never one to leave a question unanswered, I’ve garnered feedback and done the research and this is what I’ve come up with so far:

1. Remember the size

In these days of online shopping, covers are displayed in small thumbnails. That means images and text need to be readable at small sizes. For this reason, make the title large, don’t use overly decorative fonts and make sure the cover still has a strong focus.

2. Keep it simple, make it bold

Few articles about cover design fail to make mention of the Twilight Saga covers. But they get mentioned for a reason: they’re striking and they grab the attention through high contrast and simple design. You don’t have to copy the style but you can borrow the lessons. The cover’s job is to grab the attention instantly. Big, bold images can do that.

3. Don’t be afraid of your demographic

If you’ve written a fantasy novel, does the cover design appeal to fantasy readers? If the cover doesn’t encourage them to buy it, is it really going to encourage anyone else?

4. Avoid stock photos

I know a lot of indie publishers swear by stock photography, but let’s be honest: it sticks out like a sore thumb and screams amateur. Commission some original art. It’s worth the investment.

5. Avoid too much symbolism

Yes, the violin is symbolic of your hero’s quest to be heard by his peers, but a stonking great violin on the cover will tell people that this is a book about violins. If they don’t like violins, they won’t pick it up. Symbolism is great in the text, but the cover is pure marketing; its only purpose is to encourage a customer to buy it.

6. Read Joel Friedlander’s Book Designer Blog

A bonus tip! Joel Friedlander’s Book Designer site is a fantastic resource for anyone who is looking to self-publish a book; it’s brimming over with information. Cover design is just one aspect of the things he examines, but you should definitely start reading it now.

These seem to be the main ingredients to good book covers. What do you think? Are there any missing, or are any just plain wrong?

What Makes A Good Book Cover? Part One

Dating an artist has its ups and downs. Sometimes she’ll drag you to a Leonardo Da Vinci exhibit, which is great. Other times she’ll make you watch the Next Great Artist reality programme. But I actually got sucked into that big time because they asked the artists to design a book cover.

And I was left very confused.

I’ll say it plain: I don’t like John Parot’s cover for The Time Machine. I can’t see that it’s got anything to do with the book. It’s a colour pattern. Yet it won where others, more relevant and less colourful efforts were left by the wayside. The reasoning seemed to be that you could see the cover across the book shop.

Is that the only criteria for a good book cover these days?

Consider this sampling of covers.

The cover for Children of Dune shows beautiful desert with a green tint, a free young woman and a darker, brooding man.The cover for Assassin's Quest is rich, green, fantastical, ornate and intimate.The cover for Dying Inside is dark, morbid but with a hint of light and hope.

These are some of my favourite covers. None of them leap screaming off the shelf in a multi-coloured assault on the eyeball. Are they bad covers? I don’t think so. I think they’re arresting images, beautiful even, that tie into the book and give you an idea of what you’ll find on the pages.

My initial reaction to Parot’s cover is that it’s a Shiny Thing tactic: it’s only meant to draw the attention. But should a book cover be more than that? Is it part and parcel of the whole reading experience? Or is just pretty packaging?

Personally I think it’s the former. But perhaps I’m just a rank amateur. What do you think? What makes a book cover a good book cover?