Personally I don’t like the idea of a book trailer. I think trying to use a visual medium to advertise a book is akin to putting wasabi on your chocolate digestives; they just don’t go together. Yet indie authors, with cost-free hosting in the form of YouTube, are making book trailers in their thousands.
Fair play to them. Indie authors don’t have access to book shops and the Internet is a noisy place. It’s a struggle to be seen at all. But I wonder if a book trailer is the best way to be seen. Most of them seem to be fuzzy cover stills overlaid with hyperbolic tag lines and clichés. The lack of budget is obvious. After all the hosting is free but the production is not.
And even if Peter Jackson directed your book trailer with an epic budget, wouldn’t a cast and a set and a soundtrack kill the reader’s imagination stone dead? Half the fun of a book is turning black and white text into a rich and vibrant world in your head. If a book trailer does that for you, isn’t the experienced tarnished?
(Having said all that, M. Latimer-Ridley have created the only book trailer I have, to date, ever liked. They made it themselves and the result shows real care and creativity. It also keeps the door to my imagination open whilst still generating an atmosphere. Excellent stuff!)
Indie authors seem to love book trailers right now, but I’m interested in readers’ opinion. Have you ever bought a book on the strength of the trailer? Have you ever been put off by a trailer? Has a trailer ever encouraged you to track down a book or author? Post a comment and let me know.