It’s a burden being right all the time. Not too long ago I wrote a post stating that Amazon needs to embrace social media. And what happened? Amazon bought Goodreads, the leading social media site for book readers. Did I call it or what?
Well, not really. I had imagined Amazon introducing some homegrown social solutions. But I forgot the Golden Rule: when you’re as big as Amazon, you don’t have to make your own products; you just have to buy other people’s. So Amazon saw what Goodreads had created and got them some of that. But is this a good thing for readers?
Otis Chandler, one of the founders of Goodreads, claims that he sold the site to Amazon for three reasons:
• Greater reach – Amazon can extend Goodreads services to all of its customers now;
• Ereader integration – Amazon can now bring social interaction directly into the reading experience;
• Independence – Amazon will keep their hands off the wheel.
Yeah, I’m not buying that last one.
That Goodreads was an independent entity was what made it so great. It fostered a truly open environment and encouraged free discussion. Goodreads was somewhere you could go to talk books online without a salesman taking notes over your shoulder. But now it has a vested interest in making you buy from Amazon. Cue heavy advertising, links aplenty and pretty soon features will be exclusive to the Kindle. And Goodreads will exist solely to build up Amazon and break down its competition.
Are there any upsides to the deal? I’m not counting all these social reading ideas; reading will always be a solitary experience no matter how many buttons you add to the ereader. But Amazon will bring money and resources to the party. That might help Goodreads develop their mobile app, for instance, or improve the online interface. And it’s unlikely that Amazon are going to mess much the site, other than channeling buyers to their site. So the Goodreads we know won’t go anywhere any time soon.
But the data belongs to the Mighty Zon now. That will be a bitter pill for some people to swallow.
But perhaps I’m being too negative. What do you think? Is Amazon going to break Goodreads or can things only get better?