Anyone noticing a trend? It’s possible I’ve already written about Facebook in a similar fashion and now I’m banging on about Twitter. But bear with me: it’s worth reading.
Talk to anyone who uses Twitter for five minutes and one word is bound to come up: followers. Twitter users always want more followers. Why? Because the bigger the crowd the further your voice will travel. More followers equals more people who can see your tweets. Makes sense, right? So it may come as a surprise to many to hear that Twitter founder Evan Williams is advocating a move away from the follower count. Surely he’s lost his marbles?
Not at all. He just knows that it’s quality, not quantity, that matters.
Evan Williams is now advocating the importance of the retweet over the follower and he’s absolutely right. In fact I would go further and advocate the RRFs: Retweets, Replies and Favourites. Because a follow means only that someone has clicked a button that says “follow”. It doesn’t mean they like or even read your tweets. It’s literally just the button thing.
An RRF, on the other hand, means that someone has:
• read your tweet;
• enjoyed it enough to click a button that leads to engagement;
• engaged in a public fashion that increases your exposure to other Twitter users;
• opened the door to further and continued engagement with you;
• given you a way of actually measuring which of your tweets are popular and which are not.
In short, the number of followers you have is a false comfort and an unreliable metric. But the number of RRFs your tweets earn? They’re pure gold.
You might agree (I think you should) or you might think I’m talking pure cods wallop. Get opinionated and leave a comment!