I’ve previously posed the question as to what makes a good book cover. Never one to leave a question unanswered, I’ve garnered feedback and done the research and this is what I’ve come up with so far:
1. Remember the size
In these days of online shopping, covers are displayed in small thumbnails. That means images and text need to be readable at small sizes. For this reason, make the title large, don’t use overly decorative fonts and make sure the cover still has a strong focus.
2. Keep it simple, make it bold
Few articles about cover design fail to make mention of the Twilight Saga covers. But they get mentioned for a reason: they’re striking and they grab the attention through high contrast and simple design. You don’t have to copy the style but you can borrow the lessons. The cover’s job is to grab the attention instantly. Big, bold images can do that.
3. Don’t be afraid of your demographic
If you’ve written a fantasy novel, does the cover design appeal to fantasy readers? If the cover doesn’t encourage them to buy it, is it really going to encourage anyone else?
4. Avoid stock photos
I know a lot of indie publishers swear by stock photography, but let’s be honest: it sticks out like a sore thumb and screams amateur. Commission some original art. It’s worth the investment.
5. Avoid too much symbolism
Yes, the violin is symbolic of your hero’s quest to be heard by his peers, but a stonking great violin on the cover will tell people that this is a book about violins. If they don’t like violins, they won’t pick it up. Symbolism is great in the text, but the cover is pure marketing; its only purpose is to encourage a customer to buy it.
6. Read Joel Friedlander’s Book Designer Blog
A bonus tip! Joel Friedlander’s Book Designer site is a fantastic resource for anyone who is looking to self-publish a book; it’s brimming over with information. Cover design is just one aspect of the things he examines, but you should definitely start reading it now.
These seem to be the main ingredients to good book covers. What do you think? Are there any missing, or are any just plain wrong?